A Sustainable Business in Our Changing Landscape Research Paper

A Sustainable Business in Our Changing Landscape - Research Paper Example The association has presented different items up till now and is consistently on the cutting edge for exploiting all the most recent innovative advancements that happen all around. The system of broadening has demonstrated to be fruitful for the organization, and it is clear from its consistently expanding presentation. The difficult period of the association was the point at which it was sued for doing deceptive promoting exercises †it was accepted that the organization constrained its providers to gracefully the crude materials just to it. Other test experienced was the infringement of against serious procedure, and it was apparent from the company’s strategies of getting monopolistic situation in the market. A short time later, the earth was turning out to be harder and increasingly serious, and, by and by, all organizations are confronting fast changes occurring in the business condition. A portion of the significant changes, as featured by Witiw (2007), that are goin g on in the unpredictable condition of today are the accompanying: worldwide monetary downturn is going on at a quicker pace; the economy of a nation is seriously affected by the disappointments of the associations, by cataclysmic events and fear based oppressor assaults; top administration needs the employees’ supports to upgrade the presentation; practices of the purchasers are changing, and youngsters are watched utilizing PCs and other innovative contraptions at a beginning time; providers of the nation are affected by the creation offices move to China and India; catastrophic events have been happening at an expanding rate over the world; and savagery is spilling from society to different schools, universities and working environments. Consequently, the most ideal method of leading business exercises nowadays is to utilize the online devices with the goal that the organizations can react to consumers’ requests proactively. The pattern of moving from conventional m ethods of maintaining the business undertakings to online direct offering to the clients is obvious †the methodologies received by Dell, Nokia, Apple, HP and numerous different organizations are the models. Hence, the best device for Microsoft Corporation is to do e-showcasing and grow great and a viable e-advertising plan. A Sustainable Business in a Changing Landscape Introduction Internet has altered the manner in which associations work together nowadays and it has facilitated abundant exercises for the business. Presently, organizations can do each action with not many snaps, and they simply need to stay all around educated about the innovative progressions that are going on nowadays. The associations must structure their business targets and systems such that they exploit luxuries gave by the web (Smith and Chaffey, 2005). In like manner, web has opened differing scope of roads for organizations to lead their exercises and the best open door given to organizations is that of e-promoting (Rossi et al., 2007). So as to guarantee that organizations can make due in such an intense and serious condition, they should create systems that will assist them with procuring the customers’

Name Essays (791 words) - Gun Politics In The United States

Name Educator Course Date Explained Bibliography; what are the impacts of the open convey law in Texas MADIGAN, TIM. Open-Carry Law a Dilemma for Texas Merchants. Fort Worth Business Press, vol. 28, no. 8, 29 Feb. 2016, p. 16. EBSCOhost, search.ebscohost.com/login.aspx?direct=truedb=bwhAN=113559094site=ehost-live. Tim's article showing up in the Washington post investigates the effect of the sanctioned law in Texas that grants open conveying of guns except if they are in foundations that refuse it by methods for posting such preclusion on their premises. Tim takes note of that covered conveying of a weapon had been legitimized since 1996. Be that as it may, since the ongoing going of the law allowing open conveying, Tim sees that organizations are encountering the effects of the disputable weapon law. All things considered, the entrepreneurs' are choosing if they will permit open conveying inside the regions of their foundations, or not. With intermittent weight from customers, the organizations are picking to prohibit open conveying inside their organizations. Such organizations incorporate cafés and grocery stores. Tim raises worry about the law particularly for neglecting to characterize definite spots where open conveying ought not be allowed by any means. For example, he watches, the psy chological clinics are not excluded from the open gun conveying. In addition, open conveying is allowed in the open universities and other open organizations and just the private foundations to deny it. Tim exhibits the sort of disarray that has risen among the open inferable from the troublesome law. Patrik Jonsson Staff, essayist. Texas' Big New Gun Law: Is the State a Model for Modern Open Carry ?. Christian Science Monitor, 31 Dec. 2015. EBSCOhost, search.ebscohost.com/login.aspx?direct=truedb=aphAN=112032141site=ehost-live. While not unequivocally for the Texas' firearm law that currently takes into consideration open conveying, Jonsson feels that the law could really be a model for the remainder of America. Texas has around 800,000 individuals authorized to claim firearms. He sees that the law isn't really a careless one as depicted taking note of that it is extraordinarily exacting and presents a guideline model. He further notes that Americans, despite the fact that they have had an extensive fixates particle with firearms, they are additionally progressively getting used to weapon proprietorship particularly even with expanding mass shootings. As per Jonsson , the law requires the open conveying weapon proprietors to be authorized. Moreover, before authorizing, the firearm proprietors need to show competency with respect to security just as breezing through shooting assessments. Besides, they should be 21 years or more and furthermore have had no mental issues before weapon proprietorship. These per spectives are characteristic of the polarizing idea of the weapon law banter in the Texas and the remainder of the USA. Story Hinckley, Staff. College of Texas Approves Campus Carry: How the State Forced Its Hand. Christian Science Monitor, 17 Feb. 2016. EBSCOhost, search.ebscohost.com/login.aspx?direct=truedb=aphAN=113062886site=ehost-live Establishments of higher learning are among the zones that have been extraordinarily affected by the law. On a similar issue of the gun conveying law, Hinckley takes note of that it has negative repercussions for colleges as they are not absolved. The University of Texas and other open grounds are left with no alternative yet to affirm the grounds convey prerequisites. He sees that this law will produce results paying little mind to the fights by the colleges' partners including understudies and college staff who felt that it was wrong to permit guns in the schools. Very stressing is the possibility of having firearms in the study hall and other college structures where weapons have generally been refused. He sees that the private colleges, under the law, are the main ones who have been given the circumspection to apply the law or not to. To show the general assessment of partners in the advanced education segment, the author takes note of that most of private learning organizations have picked to deny weapons in their establishments. Thusly, whenever permitted to, most open c olleges will surely need to be sans firearm. Works Cited Patrik Jonsson Staff, author. Texas' Big New Gun Law: Is the State a Model for Modern Open Carry ?. Christian Science Monitor, 31 Dec. 2015. EBSCOhost, search.ebscohost.com/login.aspx?direct=truedb=aphAN=112032141site=ehost-live. MADIGAN, TIM. Open-Carry Law a Dilemma for Texas Merchants. Fort Worth Business Press, vol. 28, no. 8,

Wilson, James

Wilson, James Wilson, James, 1742â€"98, American jurist, signer of the Declaration of Independence, b. near St. Andrews, Scotland. He studied at the universities of Glasgow and Edinburgh and, after emigrating to Pennsylvania in 1766, taught Latin at the College of Philadelphia (now Univ. of Pennsylvania). He studied law there under John Dickinson , was later admitted to the bar in 1767, and became a successful lawyer within a few years. He was a member of the Pennsylvania convention (1774) and in the following year was elected a delegate to the Continental Congress. Although he strongly disputed Parliament's authority over the colonies, he opposed independence until July, 1776. Because he vigorously opposed the extremely democratic principles of the Pennsylvania constitution of 1776, he lost (1777) his seat in Congress. He became allied with the conservative faction and argued for it in the Congress of the Confederation (1782â€"83, 1785â€"87). Wilson is especially known for his part in the Cons titutional Convention of 1787, where he was a proponent of a strong executive. His influence in drawing up the Constitution was second only to that of James Madison . He was active in drafting the Pennsylvania constitution of 1790 and served as associate justice of the U.S. Supreme Court (1789â€"98). He was the first professor of law (1789) at the College of Philadelphia. Wilson wrote a number of pamphlets, addresses, treatises, and lectures on law. See biography by C. P. Smith (1956, repr. 1973); the collection of his works, 2 vol., ed by R. G. McCloskey (1804, repr. 1967). The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. History: Biographies

Analysis Of New Zealand Shared Space Design Essay

Introduction In New Zealand shared spaces are a relatively new concept in relation to the United Kingdom, and Netherlands. Therefore, case studies from the UK will provide strong insight in providing guidance on speed reduction principles of shared spaces. The principles discovered throughout these case studies will assist in developing an assessment criteria that is reliable and effective. New Road, Brighton, London New Roads shared space design has had an impressive design impact. Traffic volumes have reduced by 93%, and vehicle speeds remain below 20km/hr. The road has many physical features that occupy the street such as benches, restaurant, and cafà © and bar seating, vegetation and pedestrian dominated, with a carriageway width of 3.0 metres. New Road, Brighton use different types of surfaces within the space with many pedestrians citing the different surfaces as the key factor as the reason for taking ownership of the whole street with vehicles and cyclists feel the different surfaces make them feel as pedestrians have priority therefore, they travel with more care. Ashford Ring Road Ashford Ring Road shared space design has improved safety significantly. Vehicle speeds remain around 32km/hr. This road also has many physical features that occupy the street such as benches, signage, vegetation and pedestrian dominated. The road uses physical features to visually narrow the road to reduce vehicle speeds with one way traffic carriageways 3.0 metres wideShow MoreRelatedCourse Name : Dbrm701 Strategic Retailing Enterprise And Management Essay2851 Words   |  12 Pagesand a putting green containing the actual hole. There are 397 golf courses in New Zealand; almost 500,000 adults play golf each year in New Zealand, making golf the highest participation sport in the country. It stands No.1 sport for men and second for the women. It is increasing the popularity of golf in New Zealand. It is one of the innovative sports in New Zealand which every one participate in playing golf. New Zealand has a long history with Golf as Scottish pioneers presented the diversion overRead MoreSwot Analysis Finance Department Accounts Department13110 Words   |  53 PagesServices ...................... 12 Knowledge Transfer ...................... 17 Corporate Services ...................... 21 HR and Administration ...................... 23 Appendix A. STEEP Analysis ...................... 24 Appendix B. SWOT Analysis ...................... 25 Appendix C. Risk Matrix ...................... 26 Appendix D. Detailed SES Project Listing ...................... 27 Appendix E. Detailed KT Project Listing .............Read MoreCase Study : The B W2744 Words   |  11 PagesBrief - History of Boeing The BW Seaplane Boeing was founded in 1916 by William E. Boeing. Boeing was very successful in the timber industry prior to starting the company and his knowledge of wood design played a big part in the company’s early success with the BW float plane shown below. Figure 1. Boeing BW Float Plane. Retrieved from http://www.boeing.com/boeing/history/boeing/bw.page. Copyright 2014 by Boeing. The B W was the first Boeing aircraft and was named after William Boeing andRead MoreA Case Study Of Dccw Uts Green Building : Description, Analysis And Evaluation2488 Words   |  10 PagesA case study of DCCW UTS Green Building: Description, Analysis and Evaluation. Written by: Submitted to: Date of submission: Contents Introduction: 3 About new DCCW UTS Green building: 3 About Supply Chain Management: 3 A. Description: 4 B. Analysis: 6 C. Evaluation: 8 Conclusion: 11 Bibliography 12 Introduction: About new DCCW UTS Green building: DCCW UTS Green building is made in Sydney, Australia. The building is made by Canadian-American Architect namely Mr. Frank GehryRead MoreComptoir Des Cotonniers6802 Words   |  28 PagesIntroduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..p3 I. Internal Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p4 2.1. SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p5 2.2. The Ansoff matrix: Product/Market Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.p8 2.3. Key Factors Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p10 2.4. The Value Chain (Porter)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p11 II. External Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p12 3.5. Market segmentation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreQantas strategies Analysis4526 Words   |  19 Pagesï » ¿ Criterion Maximum Mark Your mark Research and analysis of company information 5.0 4.0 Considerations of constraints impacting organisational strategy 5.0 3.75 Application of relevant theories of strategy 5.0 3.75 Development of argument and applied critical thought 5.0 4.0 Written communication referencing 5.0 3.25 Total marks /25 18.75 EXECUTIVE SUMMARY The report has discussesd and appliesd theoretical concepts and principles of strategicRead MoreWarby Parker6174 Words   |  25 Pagesadvantage, given the growing popularity of e-commerce and social network advertising. They started off as an online company however, in the past years they have also opened stores and showrooms in 15 location across the US with their headquarter in New York. BUSINESS MODEL CANVAS ARCHETYPE Warby Parker’s business is based on the low price and high quality of the products, the solidarity branch of their program and also on their online shop. To provide glasses at such a cheap price, the companyRead MoreBig Data Issues, And Challenges Essay1979 Words   |  8 Pagesmore research attentions. 2. Data Storage As the volume of data has exploded, we have invented a new storage medium. Moreover, data is being created by everyone and everything Due to the introduction of the various social media websites which allows users to upload the data in any format. The volume of the data has increased to the level which is hard to manage. Even with the introduction of the new disk technologies, the limitation to store data in the single disk can be maximum to few terabytes;Read MoreSwot Analysis Of Business Model And Customer Centric Essay1772 Words   |  8 PagesSWOT Analysis - Overview Amazon.com, Inc. is an online retailer and web service provider. The company provides an onslaught of products which include books, games, beauty and health products, electronics, clothing, groceries and much, much more. Its lucrative business model and customer-centric business model are considered its major strengths. Although there are risks associated with competition and exchange rates, its expansion plans, acquisition and positive outlook for e-RetailingRead MoreThe Girl On The Swing5467 Words   |  22 PagesThe Girl on the Swing Who and What is The Girl on the Swing? In this report I have decided to undertake a study on the business The Girl on the Swing. The girl on the Swing is a fairly new Hamilton based and started business located in Lynden Court, Chartwell and Hamilton CBD. The Girl on the Swing (TGOTS) began years ago in the house of the owner Anj. By 2013 it had expanded, opening its very first TGOTS store in Chartwell, now 2015 and The Girl on the Swing has expanded further online and with

Sociological Imagination Essay - 582 Words

To understand the term `Sociological Imagination, it is important to identify what Sociology is and what do sociologists study. It is also vital to look at the three basic concerns of the sociological imagination or perspective, which include Social Structure, Social Institutions and Social Processes. Moreover, it is necessary to understand what C. Wright Mills means when he mentions the personal troubles of milieu and the public issues of social structure, and how it helps us to understand the society in which we live in. What is `Sociological Imagination? To answer this question a person must first know what Sociology is. Sargent (1994) states that There is no short answer... however, we can come to understand†¦show more content†¦Not from within the individual but outside the individual. Another question that would arise before looking into the `Sociological imagination is what do sociologists study? Sociologists concern themselves with the human behavior, what influences them and manipulates them to behave in that manner. Sociologists focus on the three basic concerns of the sociological imagination or perspective for explanations. Social structure, deals with the formation of society, how it was formed and why is it the way it is today. Giddens, A (1997) states It is the business of sociology to investigate the connections between what society makes of us and what we make of ourselves. The second, Social Institutions, shows the relationship among those major social institutions that play a major role in society and have the power to influence an individuals life such as family, religion, and education. The third, which is social processes, are dynamic to social life such as conflict and power. They combine these three and try to shape why society is the way it is, what makes something socially acceptable, who makes the rules and who plays the game. Sociological Imagination comes into the picture when a persons individual life is looked away from the society they live. It forces the individuals to detach themselves away from the familiar habits of their everyday lives in order to look at them from a newShow MoreRelatedSociological Imagination636 Words   |  3 Pagesproblems, family problems or an individual just may not be happy. Although, if this person uses their social imagination it may be a little easier for them to cope with their depression. Looking at their problems in a more general perspective helps them realize they are not alone and these are daily problems everyone faces. Sociologist C. Wright Mills quotes â€Å"The sociological imagination enables its possessor to understand the larger historical scene in terms of its meaning for the innerRead MoreThe Sociological Imagination And Me Essay1343 Words   |  6 PagesThe Sociological Imagination and Me Charles Wright Mills was a writer, a researcher, a teacher, a scholar and a well known sociologist. He was the author of the 1959 book, The Sociological Imagination. This book was poorly received by the sociological community at first, but it is one of the most widely read sociological texts today. The Sociological Imagination and Mills’ other works have had an immense impact on sociology, as he influenced many other scholars and the â€Å"New Left† movement of theRead MoreSociological Imagination Essay703 Words   |  3 Pagesï » ¿ Tierra Hodge Dr. Ngeo Boon Lin Intro to Sociology October 1, 2014 Sociological Imagination What is sociological imagination? According to C. Wright Mills sociological imagination is the ability to see how individual experiences are connected to the larger society. Sociological perspective enables one to grasp connection to history and biography. History is the background and biography is the individual’s specific experiences. C.Wright Mills came up with the idea that in order for one to understandRead MoreC. Wright Millss Sociological Imagination1301 Words   |  6 PagesThe sociological imagination, a concept coined by C. Wright Mills, is defined as, â€Å"the awareness of the relationship between personal experience and wider society.† The sociological imagination is not an innate way of thinking, therefore its inverse is commonly referred to as the ordinary way of thinking. People who think ordinarily, do not make connections between what is happening in their own milieu and what is happening in the larger society they live within. The memoir of Michael P atrick MacDonaldRead MoreSociological Imagination By C. Wright Mills942 Words   |  4 PagesSociological imagination according to C. Wright Mills (1959) â€Å"enables its possessor to understand the larger historical scene in terms of its meaning for the inner life and the external career of a variety of individuals† (p.5) Mills in this book of The Sociological Imagination explains how society shapes the people. Mills wants people to be able to use sociological imagination to see things in a sociology point of view, so they can know the difference between personal troubles versus personal issuesRead MoreThe Sociological Imagination By C. Wright Mills Essay1970 Words   |  8 Pagesmay not be within our control, and it takes a toll on our lives. As a person experiences something that is out of their control, it is related back to social forces; this is what the sociological imagination is. C. Wright Mills, author of â€Å"The Sociological Imagination†, explains how the sociological imagination plays a part in human development, and how certain social forces affecting the lives of those who are constantly facing hardships. He explains that the problems that we face as human beingsRead MoreThe Sociological Imagination : C. Wright Mills1822 Words   |  8 PagesC. Wright Mills defines the sociological imagination as, â€Å"what they need, and what they feel they need, is a quality of mind that will help them to use information and to develop reason in order to achieve lucid summations of what is going on in the world and of what may be happening within themselves†. Mills also says that the sociological imagination enables us to grasp history and biography and the relations between the two within society. When I read Chapter One: The Promise from C. WrightRead MoreThe Sociological Imagination : C. Wright Mills907 Words   |  4 Pageslimited to their day to day life and personal experiences that are directly related to them, they cannot see the bigger picture. They do not yet know that the sociological imagination can set them free from this trap and as C. Wright Mills said, In many ways it is a terrible lesson; in many ways a magnificent one.. The sociological imagination is truly an incredible thing. Most people go through life indeed feeling trapped by the personal troubles that plague their lives and some never even considerRead MoreThe Sociological Imagination As Described By C. Wright Mills930 Words   |  4 PagesThe sociological imagination as described by C. Wright Mills is â€Å"the ability to understand the intersection between biography and history or interplay of self and the world.† (13) Mills also describes the sociological imagination by saying, â€Å"we have come to know every individual lives, from one generation to the next, in some society; that he lives out a biography, and that he lives out within some historical sequence. By the fact of his living he contributes, however minutely, to the shaping ofRead MoreSociological Imagination Coined By Sociologist C. Wright Mills1138 Words   |  5 PagesThroughout our lives we encounter numerous personal troubles, no matter big ones or trivial ones. H owever, one may seldom relate their problems in a sociological level rather often try to ascribe the blame to their personal wrongs. In this essay I would introduce the topic of sociological imagination coined by sociologist C. Wright Mills, describing how personal matters have all sorts of interwoven relationships with social issues. It is also important to realize that there are distinctions between

The current business environment Free Essays

The current business environment is characterized by a considerable level of competitive rivalry and as a result businesses have to constantly reengineer their internal processes in order to develop a sustainable competitive advantage. This is the situation in the airline industry and as a result Air Asia has to develop a sustainable competitive advantage. It is believed that the installation of the e-commerce application will facilitate the implementation of the most important strategy: maximizing access to information. We will write a custom essay sample on The current business environment or any similar topic only for you Order Now This is one of the most important strengths for the company not only because the company will be in a position to collect more information about its customers, but also because the customers will be able to get more information as well. As a result, this will serve as an advertising tool for the company. In this respect, the company will not be facing any problem because the strategy is being implemented through a joint venture with Microsoft. The airline industry is characterized by a high level of competitive intensity and therefore Air Asia has to constantly reengineer its internal operations in order to build and maintain a competitive edge. In this respect, the strategic focus of the company is cost minimization. uAccording to Michael Porter’s framework for strategy formulation, a business organization has three strategies at its disposal in order to build and maintain a competitive advantage. These are differentiation, cost minimization and focus (cited in Fred, 2006). Although Air Asia might be said to be implementing all three strategies, its focus is on minimizing costs. The company is implementing the strategy of focus by targeting underserved markets while it is implementing the strategy of differentiation by adding value-added services to its repertoire. However the reasoning behind choosing to adopt these strategies has been to locate opportunities for ensuring customer satisfaction through focusing on areas of the market which have not been targeted by competitors. As a result, Air Asia manages to charge lower prices than many of its competitors while maintaining comparable standards of quality. Mobile commerce is an extension of e-commerce according to which computer systems can be accessed through the internet on mobile devices such as PDA, smartphone or a cell phone (cited in Hitt, 2007). Mobil commerce has greater flexibility than e-commerce because it has satellite connectivity. As a result, devices which do not have internet connectivity but which have satellite connectivity can conduct transactions via m-commerce. In this respect, it must be mentioned that m-commerce can conduct video and audio conferencing. Therefore the application of m-commerce leads to greater scope for business-to-business and business-to consumer exchanges. This has become the crucial business model in the current business environment which is characterized by a high level of competitive rivalry. This means that businesses must focus on the process of cost minimization. This is facilitated through both e-commerce and m-commerce applications as they facilitate the development of B2B and B2C frameworks. However m-commerce is more convenient because of its greater accessibility. Air Asia’s application of Windows Vista can be extended to m-commerce because Microsoft has already developed operating systems for mobile phones. Therefore Microsoft will be in a position to create interoperability between e-commerce and m-commerce through the Air Asia gadget. Although m-commerce is wirelessly connected, it has the flexibility of being connected through e-commerce as well. This means that any solutions developed for e-commerce can be accessible through m-commerce. This will benefit the consumers because they will not have to be connected to the internet once the Windows Vista application is made compatible in the m-commerce platform. In this respect, the costs of conducting e-commerce applications are higher than m-commerce applications. E-commerce requires connectivity via a personal computer. With m-commerce the same amount of information can be processed through a cell phone. How to cite The current business environment, Papers

The Holidays free essay sample

The Holidays The meaning of holidays is essentially a time we embark moments and share time with love one’s. In the United Sates, holidays are a very superior time that many of us embrace. Many can think back on holidays that they’ve encountered and recollect favorable moments. For many, it is the time of the year when people seem to grasp inside of one another and distinguish the best of things. Clearly, to some amount the â€Å"holiday season† gives people a sense of pleasure. Halloween and Christmas are two holidays that many people choose to rejoice. Indeed, they are both the most decorated holidays of the year, and both originate from Christian beliefs. But there’s something about the two that have mystified throughout their existence. Halloween and Christmas share similar attributes, but they are also vastly different in history, culture and traditions. On October 31, many people celebrate the eve of All Saints Day; better known to the world as Halloween. We will write a custom essay sample on The Holidays or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When people think of Halloween, they think of a day filled with frights, terror and fun. There are many cultural influences that have prompted to the holiday e now call Halloween; such as Day of Dead and All Souls Day. Halloween is refrained by death, but this doesnt make the holiday wicked. In fact, its a time of celebration for greeting spirits that have departed from past years. Some beliefs include wearing costumes so spirits would think that the living coexisted with the dead. Consequently, decorations on Halloween entail of skeletons, ghost, witches, and pumpkins. Simply, the idea is to decorate your house as daunting as it can be. As a tradition, children are able to stroll at night going oor to door, and receive as much candy as they can fit into their pillowcases. By the end of the night, children compete with siblings and friends to see who received the most candy. Halloween is the only holiday kids receive so much candy; it can last the entire year. It is clear that child ren take a joy on this event. Also, in today’s modern time it’s the only day out of the year a person can dress up as a character. However, Christmas is a sacred religious holiday; celebrated on December 25. The yearly centenary of the Christian church to memorialize the birth of Jesus. Though the original concept of Christmas is for the church service to celebrate the birth of Christ; people celebrate Christmas Day in many ways. Our culture has formed it more around giving gifts to loved ones and spending time with family. Subsequently, there are many types of decorations that are displayed during Christmas time that contain whites, reds and greens. Decorating houses with bright lights, mistletoe’s, bells, snowmen, angels and stockings is a traditional act. As for kids, they await for Santa Clause to arrive, so they can open gifts on Christmas morning. Santa Claus, also known as Saint Nicholas, is a historic, legendary and mythological individual. Believed by numerous children to bring gifts to the homes of well-behaved children. The iconic Santa Claus has been in existence since the early 1800’s who’s been portrayed as a stocky, joyful, white- bearded man with red rosy cheeks, wearing a red coat with black leather boots. Furthermore, receiving gift is one of the most exciting aspects of modern Christmas. Gift are usually items that were asked for throughout the year. In all, many citizens take the time to enjoy time away from work and dearly spend it with love ones. We come across many holidays that contribute to a social phenomenon like religion, beliefs and traditions. Despite the similarities among Halloween and Christmas, they are more different than people may present. Overall, I think people can view both in a positive or negative way, but some may agree that all holidays always have a very special meaning. A holiday give people time to experience and learn; that is how they can differentiate holidays

Utopian Society The Giver Essay Example For Students

Utopian Society The Giver Essay What would your life be like in a utopian society? Jonas knows what it is like. He has lived in one for twelve years. At the age of twelve he is chosen to be the Receiver. + Through the essay one will be aware of the memories Jonas received, the results of the memories, and the wisdom he gained as a result of the memories. Memories play an important role in The Giver. For example, this is the first memory Jonas received: Then he shivered. He realized that the touch of the hands felt, suddenly cold. At the same instant, breathing in, he felt the air change, and his very breath was cold.(p.80) This was the memory of a sled ride in the snow. Although this memory is happy, as the book continues he realized memories arent all happy. Results play a major role in the conclusion and what makes The Giver end the way it does. This is when a major change in the relationship between Jonas and the Giver takes place: The Giver looked away as if he could not bear to see what he had done to Jonas. Forgive me, he said.(p.120) After this took place Jonas started to change and to realize a lot of things. Thus, some results are positive, but also some are negative. We will write a custom essay on Utopian Society The Giver specifically for you for only $16.38 $13.9/page Order now Wisdom is the final topic discussed in the essay. Jonas learns a lot and becomes wiser throughout the book. It is easy to see wisdom through his actions that follow: Methodically Jonas hacked the fish in to pieces with a sharp rock and fed the raw shreds to himself and Gabriel.(p.173) This event took place after Jonas took Gabriel and ran away. Because of the situation he faced, Jonas had no choice but to rely on his wisdom. In a utopian society ones life wouldnt really be his own. No one really has a life or freedom in a utopian society. Through memories, Jonas learned a lot. The results of the memories gave him wisdom. The wisdom Jonas gained helped him and Gabriel survive. Of all the three topics discussed, wisdom plays the biggest role of all. English Essays .

Recognizing And Nurturing Intrinsic Motivation Essays - Free Essays

Recognizing And Nurturing Intrinsic Motivation Essays - Free Essays Recognizing And Nurturing Intrinsic Motivation Running head: RECOGNIZING AND NURTURING INTRINSIC MOTIVATION Recognizing and Nurturing Intrinsic Motivation: A Cautionary Tale Article Critique Recognizing and Nurturing Intrinsic Motivation: A Cautionary Tale This article related to the pre-teaching experiences of educators and the necessity for training in the identification of intrinsic motivation in the gifted learner. For far too many years, gifted learners were only thought to be the achievers in the group. Those students that were able to excel in whatever assignment was given or any task at hand were generally those identified as the gifted and talented in the group. This paper implies that this belief continues to be widely held. Those in teacher training are required to perform a given number of hours of observation in a mentor teacher's classroom prior to the completion of their program. Without adequate training in the identification of internally motivated behavior, this writer concludes that many of the teacher-identified gifted students would be missed. From the author's perspective, most of the pre-teachers doing the observations in this paper identified the teacher-pleasers as the intrinsically motivated in the classroom. Usually this type of student is most responsive to extrinsic motivation, according to the author. Future teachers need to be trained to recognize the nonconformist gifted learner as well. Too often these students are allowed to fall between the cracks because their true intrinsic motivation is never identified. They are usually labeled early on as a troublemaker or as rowdy. Failure to identify those students that only faintly demonstrate characteristics of giftedness can lead to continual classroom disruptions and the loss of potential for the student. I could not agree more strongly with the author. Having taught several vocational science classes in local high schools, I have met many students that are indeed gifted but are nonconforming holding little regard for those that do not seek to understand them on a personal level. There are many strong young minds lost every year because teachers and other professionals are not adequately trained or equipped to identify and differentiate curriculum for these underground students. According to the author characteristics of the intrinsically motivated student include: students that accept challenges willingly, those that show persistence in difficult tasks, those who exhibit curiosity, remain task-committed, and reflect satisfaction in their own efforts despite the opinion of others. The author sees this motivation as fueled by students' psychoacademic needs to control their own decisions. These students, almost by their very nature, do not exhibit the teacher pleasing characteristics so often identified with the gifted student. In fact, the author sites research indicating that extrinsic rewards (teacher pleasing) can be devastating to the intrinsically motivated student. This system lessens the ability of the child to learn and work for the satisfaction therein. The author feels these students can lose their perceived power over their decisions much more quickly than the average learner can. In the paper it is described as a fragile commodity, lost more easily than gained. The author concludes by reinforcing the need for teachers to be trained early on in the recognition and nurture of intrinsic motivation in order to foster self-esteem and a safe environment in which the gifted learner can prosper. Bibliography Lashaway-Bokina, N. (2000). Recognizing and nurturing intrinsic motivation: a cautionary tale. Roeper Review, 22(4), 225-229. Bibliography Lashaway-Bokina, N. (2000). Recognizing and nurturing intrinsic motivation: a cautionary tale. Roeper Review, 22(4), 225-229.

Behind processed food Research Paper Example | Topics and Well Written Essays - 1750 words

Behind processed food - Research Paper Example The process of chemically treating foods was introduced in 1910, by the 1930s, frozen food became available, and the phenomenon of fast food emerged in the 1940s and became popular quickly. Obviously fast food is chemically treated and not natural and generally unhealthy, in 1994, food became even more manipulated with the introduction of genetically modified organisms (Leite 1)). Now we have huge supermarkets and a lot of the foods available in them is unhealthy processed food. Overweight rates in the world are increasing and the United States are the highest rated country when it comes to this subject, if the obesity being in high rates we need to find a solution to this phenomenon. Processed foods should contain more natural ingredients and the government should be more involved in regulating the ingredients that are put into these foods to maintain the population healthy and so the rate of health issues due to overweight becomes lower. Food is our guiltiest pleasure; food is related to all our festivities, whenever there is a birthday there is a cake, in Christmas family gatherings, when we go out with friends usually there food involved. Food is the most important part of our lives wherever we go there is food and we use it to sustain ourselve (Kim 54). We obviously need food to survive but we do not know is that by consuming these foods we might be killing our self. Processed food is everywhere in our lives and it’s very difficult to out run it. Of course, there are places like Whole Foods which distribute unprocessed, all-natural, healthy food to its customers. Their items are naturally grown and fresh and contain little to none chemicals. No matter where we go we try to buy our food there is always going to be a little bit of some form of chemicals. This is why places like whole foods are convenient, especially for the people

Explain in detail how a risk manager can make optimal use of insurance Essay

Explain in detail how a risk manager can make optimal use of insurance as part of an overall risk management strategy - Essay Example A considerable number of companies have lost equipment, buildings, and materials to natural disasters. In addition, many companies have lost human resources, as well as revenues as they could no longer manufacture goods and services. The four leading strategies for risk management include risk financing, loss reduction, loss prevention, and risk avoidance (Iverson 2013, p. 2). Even though some businesses can assume, reduce, or even avoid certain risks, few business organizations can fully protect themselves without purchasing insurance. Overall, a risk manager can effectively make use of insurance as part of a general risk management strategy to ensure sustainability and profitability of the business. Most companies greatly benefit from taking their risks into consideration when they are performing extremely well, as well as when markets are rapidly growing. Accordingly, the companies can sustain growth and profitability (Andersen 2010, p. 1). A risk manager plays a vital role in predicting and enacting measures that would help prevent or control losses within the company. The process of risk management involves identifying various exposures to potential losses, measuring the exposures, and making an informed decision about the most suitable approach to protect the company from losses or harm, considering the nature of the risks and the goals and resources of the company (Andersen 2010, p. 1). Some risks are more important than others. Therefore, the risk manager must determine the importance as well as ability of each risk while identifying and evaluating exposures. The goals and resources of a company are vital to selecting the best method for preventing or controlling risks. However, the risk manager must monitor the method already selected and implemented to ensure that it generates or produce the projected outcomes. In general, company risks fall under five broad categories

Strategic Marketing Management of Nestle Analysis

Strategic Marketing Management of Nestle Analysis The purpose of this assignment is to evaluate the impact of organizational strategy in developing a marketing plan and to evaluate the component parts of a marketing plan. For this purpose a marketing plan for Nestle pure life (Bottled water by Nestle in Pakistan) is developed for understanding different components of marketing plan. Impact of Organizational Strategy on Market Plan It is very critical in todays highly competitive market to develop and adapt an approach that supports the organizations resources and nature of business. The strategy should be developed by keeping in mind all the available resources and should be so powerful that the product or service can outsell the competition. If the available resources are not considered while designing the strategies then it is quite possible that those resources will not be able to convert the inflow of customers in to profitable long term relationship. So it is very important to have a strategy that supports the resources and the expertise to implement it. Different organizations have different types of strategies, however most common are five significant strategies that affect the marketing plan of the organizations. Market Leadership Strategy If an organization has to maintain the position of market leadership then the marketing plan will be focused towards two main factors. First is to increase the market share and second is to keep intact the existing customers by providing them value to their money they are spending to buy the companys products of services (Kathryn, 2010). Market share can be increased by finding the new markets in other demographics or expanding in to the new locations. Another way to increase the market share is to attach the competitors market share through variety of strategies. Offering several value added services helps to keep the customers intact with the organization. In this case the marketing plan will focus towards the augmented features of the product or service. Market Challenger Strategy If the organizations strategy is to be a market challenger then the marketing plan will be focused towards the small unmet needs of the customers. The marketing plan will be very aggressive and the focus will be to increase the market share in small chunks and to target the customers by promoting those features which are fulfilling their unmet needs (Kathryn, 2010). Market Follower Strategy If an organization is following market follower strategy then the marketing plan will not be very aggressive (Dibb, 2001). The markets are already identified and researched by the competitors and the market plan will target those weak points which are left by the competitors and the better solutions will be provided to the customers. Market Niche Strategy Organizations can also divide the market in to small segments/chunks and prepare the marketing plan for each segment. This allows the organization to influence the customers more deeply with the marketing campaign as the focus is on a particular segment. For instance the marketing plan of a cosmetic can target the women between the age limit of 20-25 years. Alliance Strategy The organization can also form strategic alliances to increase the impact of the marketing plan. The strategic alliances enables the organization to offer new products or value added services to the customers and the marketing plan focuses on promoting the benefits of the alliance of the organization to the customers (Kotler, 2003). Component Parts of a Marketing Plan Marketing plan refers to that document which outlines the actions and details that are required to be undertaken in order to achieve one or more marketing objectives. Marketing plan can either be for a brand, or for a product or service or even for a whole product line. Marketing plans can cover the marketing objectives of up to five years and the marketing objectives are aligned with the organizational objectives. Following are the main components of a marketing plan. Situation Analysis Situation analysis is very important and initial part for developing a marketing plan. It explains and clarifies the current position of the organization in the market. This analysis should be done fairly by the organization as exaggerating the current market position in front of the management will ultimately give a failure at the end of marketing campaign. Situation Analysis involves external, internal and customers analysis (Ward, 2010). SWOT Analysis SWOT analysis is another major part of the marketing plan as it identifies the strengths and weaknesses of the organization and the opportunities and threats for the organization. It also helps to determine the current state of the organization, but it also adds the opportunities and threats to the organization which can be focused in the marketing plan (Dibb, 2001). Marketing Goals and Objectives After SWOT analysis the organization is in much better position to set the marketing objectives and goals. Goals are the overall accomplishment that is likely to be achieved by the organization and the objectives are the benchmarks which enables the organization to meet those goals (Ward, 2010). It is very important the goals and objectives should be realistic and should reflect the mission of the company. Marketing Strategies In marketing strategy the marketing mix and the target market is discussed. Product features, placement, pricing and distribution are the four main aspects of any product or service and the marketing plan contains the blend of these strategies and marketing strategy is designed keeping in mind the target audience (Kotler, 2003). Implementation Implementation planning is another important part of the marketing plan. At first it is described that what is required to be done internally in order to get success such as employee training, employees empowerment etc. for the success of market plan. Secondly, a month-by-month marketing calendar is prepared that guides the marketing activities. Evaluation and Control Evaluating the marketing plan is very important, as this helps to identify that what is to be done in future and what not. If the marketing plan is of 3 to 5 years then periodic evaluation is necessary as changing market conditions can be costly while sticking with the old techniques. Evaluation also helps to identify whether the plan is implemented properly. Threat to Nestle Pure Life Different threats and weaknesses for Nestle pure life are identified in the marketing plan, however, the most critical threat and weakness for the product is the current economic and political condition in Pakistan. This threat is for every business operating in Pakistan, however, Nestle pure life has direct affect to the economic situation of Pakistan. As the target market of Nestle pure life is upper and middle class and due to increasing ratio of unemployment and poverty the people are moving towards the usage of simple or boiled water as spending Rs. 35 for water is becoming unaffordable for majority of middle class people. Moreover, there are several other local brands which are not up to the mark, but they sell the brand to the local market by assuring them about the quality and purity which decreases the demand of high quality product like Nestle pure life. This causes a serious threat to the brand in near future (Rosemann, 2005). Nestle Pakistan Limited Marketing Plan Nestle Pure Life Executive Summary Its manufacturing facilities are located in Sheikhupura, Kabirwala, Islamabad and Karachi, Pakistan. Nestle provides mineral water to the customers with an objective to provide value to the customers. The companys main target market is those people who believe that tap water is not hygienic. The company enjoys the highest market share in the mineral water industry of Pakistan however Pepsis Aquafina has been giving tough competition to nestle pure life. 1 year Marketing plan for year 2011 is developed distributing each activity in different months. Situation Analysis Company Profile Nestle Pakistan Limited is a subsidiary of Nestle SA, a Switzerland based company, aimed to build a based on sound human values and principles. In 1992, Nestlà © was the first company to dare to launch a mineral water, in five different countries at once. Nestle Pakistan is engaged in the processing, manufacturing and sales of products such as dairy, culinary, confectionary and beverages. The major companys products include NIDO milk, NESVITA milk, MILKPACK milk and ice-cream, Fruit yogurt; Everyday creamed tea, Cerelac and Nestle mineral Water (Nestle pure life). Mission Statement Nestlà © believe that research can help to make better food so that people live a better life. Objectives This marketing plan considers the following objectives of organization for its product Nestle pure life: To maintain the position as Market Leader. Increase the Market share. Exceed customers expectations both in terms of product quality and service. Create awareness of benefit of PET bottles and approach in rural areas. SWOT Analysis SWOT analysis helps to understand the ability of the organization internally and externally (Lyndsay, 2010). Blow is the SWOT analysis of the company: Strengths Strong distribution channel Skilled Labour Educated Staff Large number of Offerings Strong Brand Name Strong Background of the company Easy to approach Weaknesses Small Target market Lack of awareness among the target market Dependency of other government and sponsors for the arrangement of events Opportunity Favorable weather conditions (Summer most of the time) People love to enjoy eating ice cream Few and Weak competitors Threats Major players may enter in the market Legal and ethical issues Local mineral water manufacturers Economic slowdown and bad political conditions Competitors Analysis Nestle Pure Life introduce the bottled water culture. No doubt Nestle pure life is currently a dominant leader in Pakistan market in Mineral water Industry. Nestle Pure Life is currently dominating more than 80% of bottled water market share (Rosemann, 2005), when Nestle Pure Life start its bottled water business in Pakistan way back in 1998 on that particular time AVA was the major competitor in the market, but after a time period of one year AVA was acquired by the Nestle Pure Life and now currently AVA is in the business of bulk water. There are different brands of bottled mineral water but the most famous are: Nestle Pure Life Aquafina Sufi Kinley For manufacturing and distributing mineral water in Pakistan the company has to obtain licenses and have to follow the rules and regulations of Pakistan Standard Quality Control Authority (PSQCA). Particular in Lahore, gourmet is giving a very tough competition to Nestle pure life as their price is less than Nestle pure life. Moreover, gourmet is approaching the other cities and rural areas of the country and possibly will emerge as a strong competitor of Nestle pure life in near future. There are also other competitors found within a local market which include Sparklet, Acqacare, Pure, Aafi, Oura, Aabshar and many other local brands, but their market share is very low as compare to the Nestle Pure Life. Macro Environmental Analysis The Macro-Environment forces, which include political, Social-Cultural and Economic forces, affect the overall performance of the brand (Kotler, 2003). Political instability always matter in a market situation, there should be an investment security. PSQCA has approved Nestle Pure Life; Nestle Pure Life is also promoting the culture of humanity and higher labor as many people from Pakistan have got job in the different parts of the world in Nestle Food. No doubt Nestle Pure Life is a market leader, but some of the government policies affecting the marketing strategy of Nestle Pure Life as government closed many several companies by saying that they are producing un approved water for the people of Pakistan in the name of mineral water, but such kind of situation doesnt affect any marketing strategy of Nestle Pure Life because it is producing a water according to the standard which is approved by World Health Organization WHO. As far as Social and Cultural forces are concerned now the people are realizing the need of bottled water especially in cities, as they are more health conscious as compare to the people of rural areas. But now the trend is changing gradually the people live in countryside they also realizing the need of Safe and Clean water, they know that health is wealth, as Nestle is a dominant factor so they are using Nestle Pure Life as their first choice. Target Market On the consumer side the Target Market is: People who believe that tap water are not hygienic People traveling by road on highways, railways and by air Tourists or foreigners Middle, Upper Middle and Elite class Students of school, college or universities On the Business side target market is High ways, Motorways, railway Stations Airports bus stops hotels etc. Educational Institutes of the city, where students might interact Shopping centers and Market places Departmental stores and bakeries, General stores and others etc. Restaurants and hotels Marketing Mix Product Nestle Pure Life offers not only pure water but also pure Life because water is life and also purity is life Nestle has always been the symbol of purity. Nestle pure water provides a balanced mineral formula (on Average 150-170 mg per liter) Price Another strategy for success may be applied by lowering the price of bottles including bulk water bottles to attract more and more customers who may switch to its direct or indirect substitutes 0.8 liter Rupees 18 1.5 liter Rupees 35 Placement Distribution should be done not only in urban areas but also the rural areas of the country. Distribution in small cities of the country is also one of the distribution strategies of Nestle Pure Life. Promotion Nestle Pure Life is using integrated marketing communication. The Company has adapted both Push and Pull strategies and using mass marketing by Advertising i.e. using different types of Medias like TV, radio, magazines, Sales Promotion i.e. sponsoring different events, using billboards and involves in different social activities. Implementation This action plan will carry out the marketing strategy and achieve the main Objectives of Nestle Pure Life through a variety of Scheduled programs. Following activities will be held during the year 2011 to promote the Nestle Pure Life. Activities Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Invoices Income Recovery Incomes Trade sale Promotion Regional Offices Lucky draws Free Offers Research Advertising Data Analysis Educate Dealers Concept for bottled water Implementation Press and pour Offer New Stores Commitment Award Specific promo Contingency Planning There is variety of risks involved in the marketing plan. Following are some of the risks and their mitigation strategies for the marketing plan of Nestle pure water. Wrong Market Information In Pakistani markets the availability of complete and authentic data is very difficult. There are very few government sources which provide the market information, but those also cannot be relied upon as the data collection is not known. In case the data or information taken from the governmental sources is found to be incorrect then the company will rely upon the data collected from surveys and past trends. Outsourcing If the internal resources are not able to meet the growing demand of the customers then the production will be outsourced, but the quality will not be sacrificed in any case. Mismatch of Projections If there is a mismatch of the financial projection then the efforts will be re-doubled and the focus will be on direct marketing. However, the other marketing expenses will not be cut down as it is very necessary to keep conveying the message across the target audience. Nestlà ©s Organizational Objectives and Marketing Plan The organizational objectives of Nestle Pakistan are aligned with the marketing plan. However the change in the market conditions result in the change in organizational objectives which also reflects the marketing plan. The marketing plan discussed above tries to meet the following organization objectives. Market Leadership Nestle pure life is holding a market leaders position at the moment in Pakistani bottled water market. The marketing plans objective is also to maintain this position and to increase the market share by targeting the rural areas along with the urban areas. For this the distribution network is planned to be stronger in small cities and villages. Safety The objective of the organization is to provide the customers with safe drinking water. Nestle brand provides the customers reassurance which they demand for fulfilling their most basic and important need. Marketing plan of Nestle pure life also focuses on educating the dealers and consumers directly about the benefits of mineral water. Healthy Product The formula developed for Nestle pure life contains minerals such as calcium, which is essential for bone development and promotion of this benefit through media and direct marketing team reflects in the marketing plan and fulfills this organizational objective. Affordable Mineral Water Another objective of the company is to provide the mineral water to the target customer at affordable prices. The prices of all the formats of the mineral water bottles are very affordable for the target market and that is the reason Nestle pure lifes market share is highest in Pakistan. Convenient availability Nestlà ©s objective is to make the mineral water available to the consumers almost everywhere. Marketing Plan of Nestle pure life target the customers at different location like railway station, schools, colleges, airports etc. which fulfills the product availability objective of the organization. Publicity and Promotion Strategy for Nestle Pure Life Nestle is using different strategies for the promotion and publicity for Nestle Pure life. Below is the brief description of all the strategies used by Nestle Pure Life. Push Strategy The company is using push strategy by using the sales force and promoting the product to the wholesalers and dealers. The Nestle cooler is one of the example in this regard as the dealers sells and provide the coolers with Nestle pure life brand and that promotes the product. This type of strategy is mostly used for the corporate clients like different companies, banks etc. in which the Nestle Pure Life branded coolers are placed and the bottles are refilled by the dealers/company representatives periodically. Pull Strategy The company is also using pull strategy by directly communicating to the consumers through high advertisement through different channels. This results in the walk-in of the customers in the outlets and other distribution channels asking for the product. Above the Line (ATL) Company advertise above the line by using different TV channels, radio, newspapers, billboards etc. Below the Line (BTL) Company advertise below the line as well by distributing the fliers, through internet (Facebook), placing outlets at roadsides etc. Mass Marketing The company is also using Mass marketing where the whole market is communicated the same product. The company through different media channels communicates to all the market of Pakistan by ignoring the segments and target market as being human beings all the people are the potential customers of the product. Integrated Marketing Communication The company also assures that all the features and benefits of the product are communicated to the customers. Through advertisement campaigns the company conveys a message of purity and safety to the customers and also explains the ingredients of the product which are beneficial for the human body.

Commentary Miss Clarissa Harlowe to Miss Howe

The extract taken from Samuel Richardson's Clarissa is a letter from Miss Clarissa Harlowe to her sister Miss Howe. In the letter, Miss Clarissa expresses her situation and her feels, as she slows builds up her trouble to the point where she becomes powerless and entangled. Her trouble is that she's in a situation where she's trapped by the events caused by two people whom both she dislikes, Mr. Lovelace who bothers her with improper suggestions and Mr. Solmes, who she's soon going to be married to. The extract is written in first person, since it is the actual letter itself where the writer describes her using the most common form â€Å"I†. This gives a more clear view towards the writer, Clarissa's inner emotions and thoughts. It is a piece of epistoltory writing, where the passage is constructed by short paragraphs that add intensity to the content. The passage starts with a factual tone where Miss Clarissa Harlowe describes her illicit correspondence with Mr. Lovelace by mentioning the letter he deposited in the private garden. The phrase â€Å"private place† suggest secrecy and illicitness of the correspondence and adds a sense of mystery. Speech marks are open in the second paragraph but there's no direct speech but only a summary of the situation, concerning time and place. In the factual summary, there's the omission of the names of people, and this implies that her sister Miss Howe knows the characters she mentions, and further, they must have a close relationship for her to know them. This is implication is corresponded with another implication that Miss Howe is not confused by the numerous pronouns used, that suggest she knows the situation well. The third paragraph is a complaint, that's slightly unfriendly and abrupt. The phrase â€Å"no one† gives a strong sense of accusation towards Mr. Lovelace. There's a sense of real trouble that builds up as the passage moves along. Her sister's, as well as her family's dislike towards Mr. Lovelace are expressed in the insults â€Å"upon him† and the preferring of M. Solmes stead of him. Trouble is suggested by the adding of bad relations of her family with Mr. Lovelace that makes the illicit correspondence dangerous. Mr. Lovelace's words about himself being more suitable for marriage than M. Solmes are polite and serious. He speaks of settlement, that includes wealth, money, land, which are all proper considerations of marriage. The â€Å"regularity of his life and manners† is a more serious expression that he had no bad habits. However, his bad habits are before his addresses to her, which implies that he had bad habits before. The politeness is suggested in the word â€Å"addresses†, as well as the phrase â€Å"he will not disgrace himself† and â€Å"hope of my favor†. However, contrary to Mr. Lovelace's polite offerings, the family and him are at bad terms, implied by the use of the imperative word â€Å"must† in his proposals, which suggest that the family will not likely accept them. Clarissa continues to use revelatory language to describe her situation with Mr. Lovelace. Her language reveals what Mr. Lovelace wants, says and what he will do in his letter. For example â€Å"he will submit to any measures that I shall prescribe, in order to bring about a reconciliation. † Along with his polite offerings, Mr. Lovelace tries to show that he has no bad intentions by the suggestion of a meeting â€Å"attended by whom I please†. Mr. Lovelace's suggestions are all improper, wild and impossible. Young women do not meet men at nighttime in some garden because reputation mattered. It was improper to offer her an asylum when she should be tyrannically treated and it was almost impossible for her friends to drive her into a foreign protection. She is offended towards the suggestions because she mentions them. M. Lovelace's suggestions condemn itself because its impossibility and improperness are all implied. The paradox exists when she mentions, â€Å"I had given him great encouragement† as well as the improper suggestions that she's offended to. It emphasizes the improperness of the suggestions and her feeling of being offended. Clarissa's retelling of Mr. Lovelace's description of himself, contrasts with Mr. Lovelace's improper, impossible suggestions. One is polite, serious while the other abrupt and offensive. The contrast further intensifies the feeling of being offended by Clarissa. In contrast to her strong feeling, her comments are reduced to only four lines while the majority of the description is about Mr. Lovelace. She moves to the inequality between man and woman where she finds women are too complaisant or bashful. There's an indication of the arrogance of men where women are entangled by old supposals and offers. However, inequality is only pinpointed with a few lines. There's the omission of detail of the inequality she mentions, as well as the omission of detail in her descriptions of her situation. Further there's the omission of Mr. Lovelace's emotions although he is the one that offers and suggestions. Later, she reanalyzes her own background, where she uses the alliteration â€Å"drawn and driven† that presents a sense of entrapment and powerlessness. Her emotions are shown through her heart, that condemns the â€Å"mere lover-like correspondence†. The sense of entrapment is further shown by the idea of things that crowds on her, where she could not â€Å"break it off†. The paradox between her being crowded by the idea of things and her being alone also strengthen the sense of entrapment. The demanding of advice from her sister suggests her alones and that she has to confide to someone not living there to seek her help. She sees love as entanglement, as she condemns the lover-like correspondence. The correspondence had caused the unhappy situation, â€Å"more and more entangled†. She not only dislikes Mr. Lovelace, but also Mr. Solmes, as she mentions that she wants break off the marriage. She's eager to escape the entanglement and seeks to be free, shown by her wishing to â€Å"put an end to it†. This is supported by the desperate tone she has, as she points clearly to her suffering by obvious words such as â€Å"unhappy. Her tone is also pessimistic, as she uses words such as â€Å"extricate†, which has a negative meaning. My personal response is that her entanglement is very difficult to resolve since she's going to marry soon. If she breaks off the marriage, it would cause Mr. Solmes to misunderstand her that she accepts his improper suggestions. Her problem is tragic and inevitable to avoid. For that, I feel sorry for her.

Beowulf’s Defining Characteristic

Beowulf Essay Beowulf, like so many other heroes, is described as a great fghter and a man of tremendous strength. He has self-confidence bordering on insanity. He is willing to do whatever it takes to earn trust and protect his people. He chooses to fght Grendel, an invincible monster unarmed and unprotected because he is very confident in his own strength. Despite his many qualities that make him who he is, bravery is the defining characteristic of heroism in Beowulf.Beowulf has a strong desire to demonstrate his bravery to others. He travelled to the Land of the Danes in large part to prove his courage by destroying Grendel. Just as he was about to kill Grendel, he offered a prayer to God. After the battle, Beowulf knew that he did not kill Grendel alone. He says that God allowed him to kill the monster and gave him all of the credit. Beowulf then fearlessly goes to Grendel's mother's underground lair after she attacks the mead-hall Heorot to avenge his eath.Beowulf became ruler o f the Kingdom of the Geats. His first task as he ruler was protecting the Geats from a fearsome dragon. The dragon was angered because a servant stole an ornamented cup from him. Before engaging in his biggest battle thus far, he remains brave and confident. Beowulf remembered all of his past victories and knew he had to stay loyal to his people, no matter what the challenge was. Through Beowulf's bravery, strength, and loyalty, he earned the respect of many people.His actions resemble one of America's most important Political fgures, Martin Luther King, Jr. MLK and Beowulf both have the intentions freeing and protecting their people. Beowulf saved his people from giant, invincible monsters, while MLK saved his people from the monster of racism. The two of them showed an amazing amount of bravery while doing this. Although their hardships and battles were completely different from each other, their motives and intentions to save their people were nearly identical.

Should Parents Take Their Job As Parents Essay - 1601 Words

As time progresses young pregnancies, unplanned pregnancies, and the having of children out of wedlock are becoming more prevalent than that of the past. Luckily, unlike before, women are not heavily ridiculed for keeping the child. A difference that I’ve noticed is the extent to which parents take their job as parents. Before parenting seemed more structured, thought-out, and traditional; where as now, parenting is more public, free-flowing, based off of what doctors and social media recommend, and sometimes second to other duties such as work and school. I am a believer in putting your children first, before anything else on this universe. I believe it too is a job to be taken seriously, because if one were to slack off at work, he or she could risk loosing their job; therefore, if he/she slacks off as being a parent, they could risk the chance of loosing or diminishing the precious value of a gift-given from above, named a â€Å"child.† Parenting is a job, it should be a thorough process, and it should be prioritized, and never taken for granted. I can truly attest to being a child that was blessed with amazing parents, named Rashida and Karlos Mays. I was originally born in Alabama, and I owe all my tides to that land. Alabama is a place of family, love, and laughter, but also a place of broken hearts, devastation, and everlasting memories. My father played the lenient role, its safe to say he was â€Å"permissive†. With him, I could do whatever I pleased. 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